The aim of this research was to analyze motivations behind food choices from a cross-cultural perspective. It presents results derived from a multi-country study associated with Hofstede’s cultural dimensions. A total of 11,919 respondents from 16 countries took part in this research. Two groups of statements were included in the survey: ‘economic & availability motivations’ and ‘social & cultural motivations’. Six Hofstede’s cultural dimensions covered: Power Distance Index, Individualism–Collectivism Index, Masculinity–Femininity Index, Uncertainty Avoidance Index, Term Orientation Index and Indulgence Restraint Index. This study confirmed that different cultural aspects have influence on food choice. A cluster analysis revealed two clusters as follows: ‘attitudinal’ cluster comprising of 11 countries (57.7% % of the total sample) opposed to the ‘ambivalent’ cluster (47.3%) consisting of the remaining five countries. The results confirm a correlation between Hofstede’s dimensions, specifically with individualistic, feminine and tolerant societies. Obtained results may be of interest for different food and gastronomy stakeholders shifting their food policies from a local to a cross-cultural perspective.
Cultural dimensions associated with food choice: A survey based multi-country study
Vittadini, Elena;
2021-01-01
Abstract
The aim of this research was to analyze motivations behind food choices from a cross-cultural perspective. It presents results derived from a multi-country study associated with Hofstede’s cultural dimensions. A total of 11,919 respondents from 16 countries took part in this research. Two groups of statements were included in the survey: ‘economic & availability motivations’ and ‘social & cultural motivations’. Six Hofstede’s cultural dimensions covered: Power Distance Index, Individualism–Collectivism Index, Masculinity–Femininity Index, Uncertainty Avoidance Index, Term Orientation Index and Indulgence Restraint Index. This study confirmed that different cultural aspects have influence on food choice. A cluster analysis revealed two clusters as follows: ‘attitudinal’ cluster comprising of 11 countries (57.7% % of the total sample) opposed to the ‘ambivalent’ cluster (47.3%) consisting of the remaining five countries. The results confirm a correlation between Hofstede’s dimensions, specifically with individualistic, feminine and tolerant societies. Obtained results may be of interest for different food and gastronomy stakeholders shifting their food policies from a local to a cross-cultural perspective.File | Dimensione | Formato | |
---|---|---|---|
Vittadini E 2021 Cultural dimensions associated with food choice.pdf
solo gestori di archivio
Tipologia:
Versione Editoriale
Licenza:
NON PUBBLICO - Accesso privato/ristretto
Dimensione
434.48 kB
Formato
Adobe PDF
|
434.48 kB | Adobe PDF | Visualizza/Apri Richiedi una copia |
I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.