Modelling Framework for Sustainable Co-management of Multi-purpose Exhibition Systems: The “Fiera del Levante” Case

An exhibition system is typically a physical open space made of several buildings devoted to performing demonstrations or social activities. Several examples of exhibition systems can be found word wide. The management of these spaces, even in presence of a limited number of activities, requires significant efforts: safety, welcome, merchandising, public services, etc. Nowadays, the new trend is to offer multiple, contemporary use of exhibition spaces, allowing exhibition events and regular social activities (commercial, cultural, etc.) to be dynamically intertwined, either to endeavor the huge economic investments behind infrastructures or to increase the attractiveness of the exhibition activities. This is the case of “Fiera del Levante”, one of the oldest exhibitions located in a fascinating central area on the seaside of the city of Bari - Italy. Here, multiple social scopes, such as multi-exhibitions and contemporary social activities related to public offices, restaurants and entertainment, live together. This is an almost unique setting, which makes Fiera del Levante (FdL) a complex system and makes the management of the exhibition a challenging co-management task. The paper deals with the development and demonstration of a complex-system modeling framework for the decision support of the co-management of Fiera del Levante exhibition system, taking into account the interaction both physical aspects (building assets, infrastructure, equipment, fittings, …) and intangible aspects (permanent and temporary events, management and business activities, etc) and, of course, considering as a main input the needs of the different stakeholders involved.