Composite value index of trademark indicators

The paper presents a novel approach for the valuation of trademark protection using maintenance and renewal decision data. In particular, historical information on trademark fees was used to estimate an optimal decision model for trademark valuation (Schankerman 1998). Furthermore, the paper analyses a trademark's value determinants and introduces a composite value index, following the methodology proposed by Lanjouw and Schankerman (2004). This index combines fifteen distinct indicators regarding a mark's activity and protection breadth and filing and procedural aspects. More broadly, this paper contributes to the IP literature on devising timely indicators of innovative activities.