Unconventional Approach for Prevention of Environmental and Related Social Risks: A Geoethic Mission

Some natural events are considered catastrophic for their damaging effects on society; however, many of these effects are due more to inappropriate management of the environment rather than the event itself. In order to prevent the continuation of the occurrence of such pernicious situations, it is necessary to spread the knowledge of natural mechanisms so that the general public becomes aware of the dynamics that characterize our planet’s balance. To this aim, we argue it is indispensable to find, create and test new methods of communication in order to reach a wide audience in an understandable way. We believe in science popularization as an ethic mission: the proposal is dedicated to those Outdoor Sports that take place in the landscape, considered as an ideal vector of information, as people develop curiosity and motivation to learn about natural history. Our study focuses particularly on cycling because of its popularity as well as for its close ties to the environment.