Paesaggio, Ambiente naturale e culturale in un approccio sistemico per la divulgazione delle Geoscienze

New environmental problems require new models for territorial study and innovative management strategies. The aim of enhancing local resources can be achieved only by directing development policies towards a path of integration between landscape protection, and socio-economic and cultural requirements. Through this approach, Geosciences allow you to deal with and understand a concept dear to geologists and geologists should be able to disclose, that is what it is and how the geologic time geologic time, usually, government actions and processes of Nature . The contribution from the Earth Sciences to the knowledge of natural processes, is the unit of measurement of the time dimension. The geologist therefore has the collective memory of the natural processes of which the company seems to have lost the notion of a memory effect for much more attentive to the part-time human life. With this background it is necessary to think about the implementation of activities aimed at enhancing Geosciences and sharing of such knowledge, opening dialogues profitable broad-spectrum with the institutions, the world of research, and with the company. With the start of new activities that they see the renewal of themes and codes in the service of effective communication of geology, have opened up major loopholes they see in professional communication and dissemination of Earth Sciences, in geo-tourism and geo-escursion, planning resources of the landscape, strategic objectives and secure socio-economic impact. The awareness that the disclosure of Earth Sciences, through various forms of communication, could be the common denominator for an approach to the landscape and its development, allows to hypothesize as these initiatives we can lay the foundations for the development of themes not peculiar to those who, like the geologist, used to "read" the landscape from a physical point of view, would know instead represent the best vehicle to provide access keys to the basic principles of the "Earth system", arousing interest in the Company and their up-his knowledge. These functions can only be based on knowledge, enabled by new themes, such as wine production, and disseminated through new media, such as sports or film . Landscape is the key to the reading and cartography is the tool. With modern geographic information systems, each mapping process is associated with a database that indicates the value of each graphic element.