KnowRISK on Seismic Risk Communication: The Set-Up of a Participatory Strategy-Italy Case Study

KnowRISK (Know your city, Reduce seISmic risK through non-structural elements) is a European project that addresses prevention measures to reduce non-structural damage caused by earthquakes. It is built on risk commu- nication and takes action on pilot areas of the three participating countries: Portugal, Iceland, and Italy. The setting up of risk communication strategies in the project stands on the understanding local communities fragility, on their direct engage- ment, and on a holistic approach to vulnerability. The level of relevance of seismic compared to other hazards, the understanding, the memory of past disasters are indicators that affect the way a risk is perceived and preventive measures are taken. Similarly, the level of education, wealth, exposure to other, social, risks are aggravation parameters in risk computation to be accounted for when we communicate risk. Strategies for risk communication in KnowRISK rely on schools and citizen’s engagement, citizen’s science activities, tools for raising awareness.