Chapter 5 advances an in-depth study from a management perspective of the firm's strategic behaviour that could make a GPT succeed or fail. In particular, the analysis considers the technological strategies, business model and performance of the GPT provider, and what factors can favour or hamper the diffusion of the GPT in the using industries. The chapter presents an historical perspective on a breakthrough technology, introduced in the last decades by a Silicon Valley start-up company.
Commercialization Strategies of a General Purpose Technology
Thoma, Grid
2018-01-01
Abstract
Chapter 5 advances an in-depth study from a management perspective of the firm's strategic behaviour that could make a GPT succeed or fail. In particular, the analysis considers the technological strategies, business model and performance of the GPT provider, and what factors can favour or hamper the diffusion of the GPT in the using industries. The chapter presents an historical perspective on a breakthrough technology, introduced in the last decades by a Silicon Valley start-up company.File in questo prodotto:
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