The paper presents a novel approach for the valuation of trademark protection through the estimation of an optimal decision model using renewal data and information on trademark fees. Furthermore, the paper analyses a trademark's value determinants and introduces a composite value index by combining fifteen distinct indicators regarding a mark's activity and protection breadth and filing and procedural aspects. Further, the firm-level analysis based on the Tobin's q market value model does confirm the positive and very significant valuation of the composite value index in predicting also firm market capitalization. More broadly, this paper contributes to the IP literature on devising timely indicators of innovative activities.
Composite Value Index of Trademark Indicators – An Analysis Using Trademark- and Firm-Level Datasets
Thoma, Grid
2019-01-01
Abstract
The paper presents a novel approach for the valuation of trademark protection through the estimation of an optimal decision model using renewal data and information on trademark fees. Furthermore, the paper analyses a trademark's value determinants and introduces a composite value index by combining fifteen distinct indicators regarding a mark's activity and protection breadth and filing and procedural aspects. Further, the firm-level analysis based on the Tobin's q market value model does confirm the positive and very significant valuation of the composite value index in predicting also firm market capitalization. More broadly, this paper contributes to the IP literature on devising timely indicators of innovative activities.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
