The valuation of the patent premium protection is analysed against trademarking, when the patentee combines multiple IP strategies regarding the same innovative project. We find that a pairing strategy based on the combination of patenting and trademarking doubles patent valuation. This result is valid after having taken into the account several patentee demographic characteristics and a full-fledged set of patent value indicators regarding breadth and technology potential, prior art and patent background, and filing and procedural aspects of a patent. Furthermore, the analysis of the IP usage mode suggests some interesting insights on how trademarking enhances patent valuation.
Patent Valuation and Trademarking
Thoma, Grid
2017-01-01
Abstract
The valuation of the patent premium protection is analysed against trademarking, when the patentee combines multiple IP strategies regarding the same innovative project. We find that a pairing strategy based on the combination of patenting and trademarking doubles patent valuation. This result is valid after having taken into the account several patentee demographic characteristics and a full-fledged set of patent value indicators regarding breadth and technology potential, prior art and patent background, and filing and procedural aspects of a patent. Furthermore, the analysis of the IP usage mode suggests some interesting insights on how trademarking enhances patent valuation.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
