SmartSocialMarket: A Social Commerce Architecture

The evolution of the approach users have with the World Wide Web-particularly towards social media-has led to the need of e-commerce platforms aimed at user interaction. Offering a service focussing only on online shopping is no longer satisfactory. In order to provide a successful user-seller interaction, further Web 2.0 tools need to be offered. This development of electronic shopping-which provides new business opportunities-is called social commerce. This paper aims at describing the SmartSocialMarket architecture, which is based on e-commerce components and, at an upper level, on social components. Social components allow for the provision of tools that can improve the user interaction within the platform, and can also offer new market opportunities to sellers.