Business Management and Mobile Experience

The large-scale access to content resources, the current change in the audience expectations, together with an underuse of the potentialities offered by mobile technology calls for a rethinking of the role of mobile interpretation within private and public business manager. Right in the in the area of intersection between business innovation and technology moves the paper, which deals, with the role of mobile technology in fostering learning and social engagement during the user experience. The main aim is indeed to provide developers with a framework able to guide a conscious design of content mobile experiences, fully exploiting the potentialities offered by this kind of technologies with clear objectives and the awareness of the means to achieve them. The spread of smartphones and tablets in the consumer market is having a big impact on the world of enterprise IT, with consumer-focused mobile devices making their way into the organization through the bring-your-own-device (BYOD) trend. One important aspect of coping with BYOD that is getting less attention, however, is the impact of employee data privacy legislation and how this creates constraints for IT managers implementing a BYOD policy. In this paper we have tried to provide answers to the many questions that innovation, business and mobile experience pose.