La “scena 3D” per la valorizzazione del patrimonio culturale architettonico e urbano: piazza Arringo ad Ascoli Piceno

The proposed paper aims at investigating the possibility of increasing the awareness of our cultural heritage and spreading that knowledge using the latest technological innovations. Particular attention is given to the “3D digital scene” with reference to architectural and urban cultural heritage, as it is an excellent means of giving access to the cultural content as well as being a hub for collecting information. With this aim, the paper will describe an experimentation carried out in the urban architectural space of Piazza Arringo in Ascoli Piceno. The application made it possible to investigate and examine in depth new types of "integrated informative model", which is to say 3D models that are expanded by superimposing levels of Augmented Reality (by means of mobile devices) and Augmented Virtuality (interactive and immersive). The principal objective was to create cultural pathways that will make a visual impact as well as having high informative content. For this it was necessary to identify several structured organizations of cultural data.