A2M SEE METHODOLOGY FOR THE DEFINITION OF FRAMEWORK CONDITIONS AND SWOT ANALYSIS

The proposed SWOT analysis for Access2Mountain took place in a workshop with experts and representatives from the model Regions involved in the project. The topics under discussion were identified on the basis of the application form and the ongoing data collection process; the questions that was asked to the participants primarily grounded on the topics reported below. Description of the local situation (e.g. topography, existing sustainable mobility projects or public transport) -the aim was to identify the “soft” distinctive local factors and give a “soft”, “subjectivelygrounded” assessment of the figures collected with the excel sheets1. Description of internal factors (e.g. technical skills and capacities of local industry and SME, knowledge and capacities of local politicians, stakeholders etc.) that influence the local discussion and activities concerning tourism & mobility, resources and capacities in the city/region, city/regional socio-culture, image or “market position” of the city/region (towards innovation, sustainable mobility etc.), political climate to develop innovative concepts etc. Description of external factors (e.g. political, economic, societal, technological, legal and environmental factors) that influence the topic-related decision-making process within the Region.