The paper explores potential of an integrated apporach in territorial marketing, considering both the technical knowledge of the decision-making problem and the lay knowledge of the local community for the construction of shared transformation choices. Through the empirical investigation in an operative case study, the village of Aliano, in the South of Italy, an integrated approach helps to take into account the different multidimensional components, making clear the weights and recognizing the different priorities, and finding fit and situated micro-strategies, according to an interactive and dynamic dialogue among expertise and local communities.
From complex values to situated micro - actions
FLORA, Nicola;PETRUCCI, Enrica
2012-01-01
Abstract
The paper explores potential of an integrated apporach in territorial marketing, considering both the technical knowledge of the decision-making problem and the lay knowledge of the local community for the construction of shared transformation choices. Through the empirical investigation in an operative case study, the village of Aliano, in the South of Italy, an integrated approach helps to take into account the different multidimensional components, making clear the weights and recognizing the different priorities, and finding fit and situated micro-strategies, according to an interactive and dynamic dialogue among expertise and local communities.File | Dimensione | Formato | |
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From Complex Values to Situated Micro-Actions_ Arethuse 2012.pdf
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